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Itayby emerges from my relationship with material, territory, and identity. Through this project, I explore design as a means of establishing connections between natural resources, production processes, and cultural references that are part of my origins and personal journey.
The name Itayby derives from terms in the Tupi language, ita (stone) and yby (earth), reflecting my connection to Brazilian cultural roots and the natural world. Beyond its linguistic reference, the name represents a way of bringing together material, memory, and territory.
In designing Itayby for MAAMI HOME, I sought to create an object that goes beyond its utilitarian function. Its sculptural expression emerges from an exploration of volumes and proportions, through a simplified design defined by circular geometries and continuous lines that bring visual unity to the composition.
The use of Stonesis, a material developed from recovered by-products of the natural stone industry, reinforces my intention to question how we assign value to resources and to explore new possibilities for materials that would otherwise be discarded.
The manufacturing process plays a central role in the development of the project. Through a continuous-filament production method, I sought to explore a fast and efficient approach based on simplified, circular geometries that support an uninterrupted production flow. This strategy helps reduce manufacturing complexity, while the technique itself contributes to the object's form and aesthetic identity, establishing a direct relationship between material, technology, and design.
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With Itayby, I seek to express a vision of design in which sustainability extends beyond material selection, encompassing simplified processes, production efficiency, and the relationship between what we create, where we come from, and the meanings we carry.
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